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Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business. rydertoys.com On average, a customer needs to read 10 reviews before they trust a company. So leverage the power of recommendations by displaying unedited positive reviews prominently on your website, sharing positive feedback across your social media channels, and responding to positive reviews (and negative, for that matter!) quickly and professionally to build a healthy reservoir of trust